Social Media Content Producer I

UW Credit Union is a $6 billion member-owned financial cooperative serving 390,000+ members across Wisconsin. Our mission is to improve the financial well-being of our members — and our Social Media Content Producer ensures that mission is visible through our social media channels.  

As our Social Media Content Producer, your primary focus is content creation. Reels, TikToks, Stories, carousels, static graphics and beyond – you are well versed in a variety of social media formats and know how to optimize content for each channel. When you’re not creating content, you’re tackling the day-to-day requirements of social media, like tending to our online community and responding to member feedback. 
 
Why Join Us 

• Your work will actually be seen. As a growing credit union with an active social presence, your content won't get lost, it'll be part of how our community sees and connects with us every day. 

• A team, not a solo gig. You’ll be part of a social media team, so you’re never creating in a vacuum. 

• Real creative freedom within a supportive structure. Concepts are collaborative, but once you're rolling, you'll have genuine ownership over how the content comes to life. 

• Purpose-driven content. You're not just chasing views, you're helping real members feel more confident about their financial lives, from first-time homebuying to everyday money decisions. 

• Work with people you respect. Our team is smart, savvy and enthusiastic.  

• Live your life. We have a hybrid work schedule (3 days in office, 2 remote). While you work in social, you’re not expected to let it take over your life. With rare exceptions, when you’re off the clock, you are off the clock. 
   

Who You Are 

You're the person who can't scroll past a great TikTok without thinking about why it worked, and how it could work for other brands. You're comfortable stepping in front of the camera as easily as you are editing behind it, and you don't need someone hovering over your shoulder to figure out the logistics of getting a great shot. 

Outside of the creative work, you're someone who thrives on structure without needing to be micromanaged. If you're given a concept, you can independently figure out the logistics: where to film, what equipment you need, how to get the file from your phone to your laptop without losing quality. You don't need someone to hold your hand through the "how," just clarity on the "what." 

And maybe most importantly, you actually like people. You enjoy meeting your peers at work and getting to know them. You also don’t mind being out and about in the community, talking to members or approaching passersby for a “man on the street”-style video.  

At the end of the day, this role is for someone who sees social media as more than a job, it's a craft. You bring creativity, curiosity and genuine care to everything you make, whether that's a scroll-stopping Reel, a well-timed comment, or a graphic pulled together in Canva five minutes before it needs to go live. If you're looking for a place where your ideas matter, your growth is supported, and your work actually connects with real people, this is exactly where you belong. 
 

This job is right for you if: 

• You'd rather be creating content than talking about creating content.  

• You're organized enough to juggle five things at once without dropping the ball. 

• You’re comfortable being in front of the camera from time to time. 

• You genuinely enjoy the "unglamorous" parts of social media, like responding to comments and scheduling content. 

• You're curious by nature and already know what's trending before your friends send it to you. 

• You want a role where you can build real skills and grow into bigger responsibilities over time. 

• You want your work to mean something. For us, that includes fairness in banking, community impact and member financial wellbeing.  
   

What differentiates someone great at this job from someone just okay:   
Someone who's just okay at this job will make good content when the concept is handed to them. Someone great will take that same concept and instinctively know how to make it feel native to a platform, elevate it with a clever caption or suggest a small tweak that makes it perform better. 

You're comfortable being on camera. Not "professional actor" comfortable, but the kind of comfortable where you can jump in front of a camera, hit record and just be yourself without overthinking it. That same energy extends to directing others. If a coworker is nervous about being on camera, you know how to put them at ease and pull a genuine, natural moment out of them. 

Someone who is okay at this job only thinks about the post. Someone who is great thinks about the post and all the other details that come with it – like thumbnails, captions, alt text, subtitles and more – and doesn’t treat them as afterthoughts, but part of the overall puzzle of a social media post. 

Finally, someone who is just okay in this role waits to be told what tool or approach to use. Someone great is resourceful by nature, figuring out the best way to get the shot, direct a nervous coworker on camera, or troubleshoot a file transfer, without needing to ask. 

Content Creation and Production

• Pitch content concepts for review, then produce approved social-first content across UWCU channels, including short-form video, carousels and Stories, in line with the existing social media strategy.
• Produce paid social content.
• Appear on camera as needed for content purposes.
• Collaborate with influencers and brand representatives to develop content.
• As needed, attend community events for social content purposes. (Branch openings, tabling initiatives, press events, etc.) May require occasional time outside of typical work hours.
• Collaborate with Compliance for legal review.

Community Management

• Act as the primary responder for comments and direct messages, maintaining a friendly and helpful tone.
• Foster a positive community environment by engaging with followers and local partners.
• Seek opportunities for the brand to engage with other accounts in surprise-and-delight moments.
• Support crisis communications as needed, which may require occasional time outside of work hours.

Social Media Coordination

• Regularly schedule content with Spout Social. 
• Write captions and implement channel-specific strategy to optimize content.
• Stay current on social media trends, audio formats, creator styles, platform updates, and best practices.
• Support our NIL (name, image, likeness) program by meeting with student athletes to introduce them to the UWCU NIL program.
• Support our employee advocacy program by keeping content library up to date.

Education & Experience

• 7 months – 1 year experience creating social media content across a variety of formats, including short-form video, carousels, Stories, etc. required.
• 7 months – 1 year experience creating social media content in Canva and/or Adobe software required.
• 7 months – 1 year experience producing social media content on mobile tools (Ex. Natively in TikTok, CapCut, etc.) required.
• 0-6 months experience using social media scheduling platforms like Sprout Social, Hootsuite, etc. preferred.
• 0-6 months prior experience at a credit union or other financial institution preferred.

Skills

• Confident verbal communication skills with a natural, engaging on-camera presence
• Highly organized and detail-oriented, with the ability to juggle multiple priorities without missing a beat
• Exceptional writing and editing skills, with a keen eye for detail and grammar.
• Naturally curious, always looking to learn something new about the brand, the platforms, or the audience
• Works well independently, able to take a task and run with it while still knowing when to ask for input
• Ability to communicate positively and adapt to changing priorities

Why work for UW Credit Union?

Join one of Wisconsin’s premier financial institutions, a National Top Workplace and multi-year recipient of Madison Magazine’s Best Places to Work, Wisconsin State Journal’s Top Workplaces, and Milwaukee Journal Sentinel’s Top Workplaces to receive:

• 21.5 days of annual time off (accrued per pay period)
• 2 weeks paid caregiver leave
• 2.5 weeks paid new child parental leave
• 2 days paid volunteer time
• 10 paid holidays (including your birthday!)
• 401k company match of up to 5%, plus approximately 4% discretionary match
• Variable bonus reward
• Competitive Medical, Dental, and Vision plans, including domestic partner eligibility
• Employee Assistance Program
• And more!

All employees must possess valid work authorization to work for UWCU on the date of hire.  UWCU does not provide immigration sponsorship or support for employment authorization to include, but not limited to, sponsorship or support for H-1B, F-1 OPT, TN, or other visa category.