UW Credit Union’s marketing team is focused on creating meaningful, personalized conversations across multiple online and offline channels. Our goal? To connect and engage individuals with the UW Credit Union brand and help set them on the path for financial success. As a member of the marketing team, the Integrated Marketing Campaign Manager will have the opportunity to showcase project management skills, strategic thinking, and flexibility, while working collaboratively with brand strategists, data analysts, digital specialists, designers and other stakeholders. The Integrated Marketing Campaign Manager will play a critical role in the on-time, on-budget, brand-aligned delivery of consumer-centric, integrated marketing campaigns. The individual in this role will also be charged with the engagement and professional development of the Marketing Coordinator, who will report to the Integrated Marketing Campaign Manager.
1) Marketing Campaign & Workflow Management – 65%
a. Lead the “UWCU Marketing Way” campaign development process on behalf of the marketing division.
b. Manage campaign workflow by planning, tracking, managing and driving all steps in the project lifecycle – from strategy development through execution and reporting
c. Enforce project management processes and workflow plans
d. Work with members of the marketing team to assess project parameters, resource needs, timeline considerations, priority and budget
e. Develop, update, and manage all campaign timelines across the marketing team
f. Lead department-wide status update meetings
g. Reassess the scope and/or priority of projects to accommodate new or unanticipated work
h. Identify potential risks to timelines, diagnose and relieve bottlenecks
i. Escalate issues to marketing leadership as appropriate for timely resolution
j. Help direct the work of stakeholders outside the marketing department who are assigned campaign-related tasks
k. Support marketing leadership by providing visibility into process efficiency, resource utilization, and budget
l. Oversee the tracking of marketing department budget
m. Act as administrator of department’s project management platform (Workfront), managing permissions, task templates, and other aspects of the system
n. Develop and nurture positive, collaborative, effective relationships with members of the marketing department as well as cross-functional team members and leaders
o. Create and maintain documentation of department workflows and processes
p. Evaluate and triage requests coming in to the department that do not relate to strategic marketing campaigns or initiatives (signage requests, inventory items, window clings, etc.)
2) Vendor Management & Optimization – 10%
a. Act as a point of contact for vendors used by the marketing department in the execution of marketing tactics
b. Request and evaluate project quotes and cost estimates from vendors based on parameters provided by marketing team members
c. Interact with relevant vendors and partners to ensure that deliverables are clearly understood, and deadlines are met
d. Traffic all marketing assets (images, creative files, logos, content) to appropriate external partners
e. Develop vendor/partner service level expectations and hold vendors accountable
f. In collaboration with other members of the marketing team, identify and evaluate potential new partner and vendor relationships
g. Proactively recommend partnerships that can help improve the efficiency and efficacy of marketing functions
3) Process Evaluation & Optimization – 15%
a. Develop and maintain methods for evaluating efficiency of marketing processes and workflows
b. Contribute proactively to evaluating the efficiency and efficacy of tools, workflows and processes
c. Participate in the development, refinement, and rollout of new marketing workflows and processes
d. Identify and share best practices and emerging trends in marketing project management
4) Leadership Expectations – 10%
a. Understand organizational strategies, goals and critical measures. Communicate to direct reports how those strategies and goals relate to the work of the marketing team.
b. Provide open and transparent communication, cascading important information to team members.
c. Responsible for developing high engagement among direct reports, as measured by employee engagement surveys.
d. Support the development and growth of direct reports.
e. Provide timely, ongoing, consistent direction, performance coaching and honest feedback through dialogs, mid-year snapshots, year-end appraisals, and informal coaching opportunities.
-Bachelors degree in Marketing, Communications, business or related
-5+ years project management in a marketing environment
-2+ years project management software (Workfront preferred)
-2+ years managing direct reports preferred
-Energetic, flexible, adaptable, confident, comfortable working in the gray
-Highly organized with outstanding attention to detail
-Passion for continuous process improvement
-Comprehensive knowledge of multi-channel campaign production
-Excellent communication skills
-Strong foundational leadership and management skills
-Ability to manage multiple projects and stakeholders in a fast-paced environment
-Strength in building collaborative, positive, productive relationships
-Confidence in leading project teams independently
-Ability to manage multiple projects in a fast-paced, dynamic environment
-Strategic thinking to understand how marketing work aligns with organization-wide priorities
-Ability to coordinate resources across internal and external teams
-Experience managing agency/vendor relationships